Architecture practice BFLS has started on site with a £26million, seven storey, fifteen thousand square metre hotel that will transform the west side of Shepherd??s Bush roundabout.
The Shepherd??s Bush Pavilion, a Grade II listed building dating from 1923, was originally constructed as a cinema. The derelict structure presented an opportunity to give a familiar but neglected landmark a new lease of life. Commissioned by Kosmopolito Hotels International, BFLS has designed the building to accommodate a new four-star, 242 room hotel with associated leisure and retail facilities.
To incorporate the new functions, the interiors of the building, which have already been drastically altered from their original state, will be removed, along with sections of the rear elevation. However, the primary façades will be retained with modifications to bring natural light into the rooms behind. A striking feature of the building will be the new glazed roof, which follows the curved profile of the original structure. The building concept derives from a detailed understanding of the building??s history and context. The result is a contemporary response that complements and refines the original character of the building.
This hotel project has begun alongside the long anticipated regeneration of the Shepherd??s Bush green in the centre of the roundabout. The hotel will also be a stone??s throw from Westfield shopping centre and is intended to attract shopping tourists and those travelling on business.