What is an Architecture Concept?
An architectural conceptĀ is the foundation of any project. It is the track that guides the design process locomotive, powered by idea development and research. The destination is a proposal that caters to place and time, focusing on longevity and adaptability.
This article outlines 5 important design steps all architecture students, architects, and designers must take to create unique and functional architectural concepts. It focuses on important processes such as concept sketching, site analysis, and design principles.
5 important design steps for creating successful architecture concepts
1. Concept sketching
Concept sketching is used to explore initial design ideas and is used as a visual communication tool.
Quick sketches record initial reactions to the project site or brief, illustrating the form and spatial arrangement of a concept design to stakeholders.
Concepts are developed through layering sketches, gradually refining spatial qualities, proportion, scale and form.

- Massing
Similar to concept sketching, massingĀ is a quick process of design exploration through the use of low-tech materials.
Simple maquettes are placed into a scaled context model (usually scaled between 1:500 to 1:100 in block form).
Maquettes are modelled āmassedāĀ in response to the surrounding context, demonstrating how a proposal could sit within the existing fabric. Several iterations may be produced to refine the articulation of mass and establish a thought process.
- Site analysis ā building orientation
Orientation is a consideration during the massing process and for further development. Ā Architectural conceptsĀ prioritising solar gain will allow maximum sunlight year-round and provide natural heat in winter, lowering energy consumption.
The strategic placement of openings and architectural features such as louvres can be used for interior climate control.
Orientation will also inform spatial layout as certain spaces prioritise natural light, heat and ventilation.

- Defining spaces
Developing an architecture concept is partly an exercise in the strategic placement of space. Spatial designĀ should be informed by occupation, connectivity and site investigations.
Map out where different spaces will be designated. While considering the balance of public and private spaces, circulation, views, occupancy, daylight, and other pertinent factors relevant to the design.

- Applying design principles
Examples of design principlesĀ are; balance, proportion, rhythm, hierarchy and movement.
These design principles are part of a millennia-long practice, responsible for shaping ancient imperial cities and defining classical architecture. These geometric rules are still used today to create cutting-edge contemporary architecture.
Applying design principles to the steps outlined in this article is crucial to creating successful, aesthetically pleasing and functional architecture.
—
This article was written by architectural designer Leon Willcocks, creator of the popular architecture blog āORANGERYā and author of Ā āA Graphic Guide to Architecture Conceptsā,Ā a high-quality eBook packed with detailed illustrations and easy-to-understand explanations on how to develop innovative architecture concepts.