Notting Hill-based architecture and interior design firm CARPENTE have announced the roll out of a major rebranding project including website and social channels, created by ABOUD + ABOUD.
Previously trading as CAPS Architects, CARPENTE is renowned for designing stunning private residences and award-winning store concepts for the world’s most glamorous luxury brands including Cartier, De Beers, Dunhill, Pandora, Swarovski and VERTU.
The new identity celebrates the firm’s founder and principal, Christophe Carpente, whose surname – set in all caps in an elegant and modern sans serif typeface – now represents the firm at large. A new double C logomark reflects Carpente’s initials while also cleverly alluding to designing in three dimensions.
As well as showcasing the brand’s new graphic identity, the just-launched CARPENTE website features a stacking architecture that visitors can explore by clicking on project titles to expand(and minimise) windows to peruse various CARPENTE projects, both commercial and residential.
Alan Aboud, Founder of ABOUD+ABOUD, sais: “We began collaborating with Christophe and his team in 2023. We’ve been hugely inspired by the scope of the work they do and by their exceptional attention to detail. They are a truly holistic architectural studio in that they consider every conceivable detail of a space, from structure, lighting, and spatial flow- right down to furniture, fixtures, cabinetry, and extensive art curation. Their network of artisanal collaborators – who they work with to bring rarely-seen levels of bespoke design to fruition – is remarkable. It made absolute sense to put Christophe and his name front and centre of the new identity. Our work merely holds a mirror to the remarkable collected output of the practice – which is now celebrated on their new website, CARPENTEarchitecture.com.”
“We’ve been so focused on producing great work of our own that our website has been slightly neglected,” says Christophe Carpente. “So, we’re thrilled to be able to launch our new identity and site designed by ABOUD + ABOUD. Working with Alan and his team to create anew expression of who we are as an architecture studio has been a pleasure. I think our work now has the platform it deserves to be showcased properly online. We look forward to adding more content as regularly as we can.”
