‘Exceptional together’ has become Gaggenau’s new campaign tagline, summing up the features that put the brand’s harmonious family of high-performing appliances at the centre of today’s residential kitchen market.
The Gaggenau brand offers a full range of luxury kitchen appliances, which present a perfect balance of beautiful aesthetics and professional-grade performance. Over recent decades, they have been at the forefront of developing both downdraft ventilation and combi-steam technology.
The layout of their appliances are thoughtfully designed; they are aligned and unified aesthetically across the space. This visual coherence allows the working parts of the kitchen to harmonise elegantly, without disrupting its design scheme.
Professional functionality is the main driver of Gaggenau’s design team, with a sharp focus on innovation, precision and fierce quality control – it’s in Gaggenau’s DNA to make it last. Combined with timeless, minimal aesthetics, the high quality of the appliances ensures longevity and supports sustainable manufacture.
The ‘exceptional together’ tagline includes an increasingly collaborative relationship with the architectural community. It is Gaggenau’s ambition to make just as much difference to the planning and design process as to the buying and installation experience.
Gaggenau has developed a number of channels to ease the process and provide the support that architects and interior professionals require. Its new global microsite, directed at design professionals, includes tools to support this process, including a 2D/3D data library.
With a firm commitment to open communication and personal interaction with the architecture and design community, the brand strives to build long-term partnerships. As a result, the design support service has been launched to answer all general and specific planning and specification questions directly. This service boasts a global team of specialists who, behind the scenes, help with specific design, engineering or technology challenges. This joins the option of having dedicated relationship managers specifically for projects.
Gaggenau boasts inspirational flagship showrooms in 25 major cities around the world that showcase materials and surfaces, offer live presentations, consultations, and culinary events to demonstrate products. Providing an inspirational working space for their clients and a wider team, it’s a great opportunity to experience what the Gaggenau brand has to offer.
For the very first time, Gaggenau will be showcasing as part of Milan Design Week when it returns in June 2022. The brand will take over the glass pavilion of the Villa Necchi Campiglio museum in the heart of the city to present its fully immersive ‘A Statement of Form’ design experience. It will be open to visitors of the world-renowned design festival for five days from Tuesday 7th until Saturday 11th June 2022.
DesignSupport@gaggenau.com | www.gaggenau.com