100% Design

100% Design

2019 marks the 25th anniversary of 100% Design, the UK??s leading design trade event. Celebrating a quarter century of introducing some of the industry??s most influential designers, makers and producers, the 2019 show will present a stellar line-up of more than 400 exhibitors showcasing the latest products across furniture, lighting, textiles, glazing, surfaces, accessories and more.

To coincide with the show??s 25th edition, the highly coveted Talks with 100% Design presents an unrivalled line-up of the industry??s biggest names including American Architect and Designer David Rockwell.


Design London

Features a carefully curated selection of the world??s leading interior brands such as Arper, Benchmark, Dare Studio, Boss Design, Liqui Contracts and Antonio Lupi. Other exciting brands include Swedish furniture makers, Gärsnäs, Bsweden and the contemporary Italian furniture company, da a.

A Sense of Finland

Curated by Finnish/English designer Hanna Laikola, founder of HEMLO in collaboration with renowned Nordic brand Tapio Anttila Collection and Polar Life Haus, the long established eco log house company. Voted the happiest country in the world for the second year running, the Finland pavilion will allow visitors to experience the sounds, sights, touch, smell and taste of Finland in the middle of London. The specially built eco log house will be filled with calm sounds of the forest and timber floors sourced from the best quality Finnish wood. The house will present the very best of Finnish furniture, products and lighting which are focused around sustainability, well-being and healthy living environments, highlighting the Finnish philosophy that simple things make us happy.

Talks with 100% Design

Featuring 50 in-depth conversations and debates with designers, architects and a specialist look at trends and current issues. Expect issues-based content exploring topics such as climate change, wastage, materials, the circular economy, sustainability and how design can and is making a difference. Leading product and interior designer Marcel Wanders will return for a second year running to speak at 100% Design and the programme will open with American Architect and Designer David Rockwell.

Detail London: New for 2019

Detail London will showcase the latest high-end contemporary soft furnishings and wall coverings from international design companies, like Amsterdam based Studio Desimone Wayland, Glamora and Barbara Osorio Fabrics. The exhibition will benefit from its own dedicated entrance on Olympia Way as well as direct access to 100% Design and provides a brand new destination for the interior design community during LDF.

Instagram Influence Kiosks

Instagram has fundamentally changed the way most designers work. This social media platform is used to inspire, with many designers gaining huge followings for their work. Equally, designers are being increasingly briefed to design Instagrammable interiors. With this in mind, 100% Design has chosen seven designers working in interiors to create ??inspiration kiosks??,selecting images from their personal Instagram that reflect their inspiration. The installation will highlight interior designers using Instagram to create spaces that connect and inspire people. Notable designers participating include Charlotte Rey and Duncan Campbell, Lee Broom and Suzy Hoodless

Design Fresh

This year will see the return of Design Fresh, a celebration of emerging talent selected by 100% Design and Barbara Chandler, design editor of Homes & Property at the London Evening Standard. Each designer has been chosen for their explorative ideas and original products. Following the success of the 2018 show, the feature is going one step further by welcoming back previous Design Fresh creatives to nominate the next wave of talent. The showcase will demonstrate a breadth of rising designers and exciting new perspectives.

Material Studio

100% Design is excited to collaborate with Material Driven to create Material Studio, a showcase of 22 innovative materials with a number of them being shown in the UK for the first time. The area will address some of the key issues of our time such as sustainability, performance, energy efficiency, waste, health and wellbeing.




Jade Tilley
Jade Tilley

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