Benoy has officially completed its Retail Strategy for Elephant Park, located within the Elephant and Castle Masterplan in Central London. This pivotal London regeneration project will revitalise a major thoroughfare within the UK capital??s city centre. Benoy was appointed to provide the overall site??s Retail Strategy Concept, which creates a cohesive design dialogue for the wider development. Working with Lend Lease on this intricate, mixed-use scheme, Benoy??s Retail Strategy, including the Shopfront Design Guide, blends a genuine London culture with the cosmopolitan nature of the 21st century global capital.
The primary goal of Elephant Park is to engender an environment for the residents to appreciate and call home. Incorporating the best of British Retail and amenities to attract local shoppers, this approach aims to be an example for the future of the High Street. With a strategy focused on creating a place for the residents to enjoy their shopping in a relaxed, community-centred neighbourhood, Benoy is projecting life and vibrancy into the redevelopment with a scheme, which balances High Street tenants with innovative new businesses generating a fresh atmosphere for everyone.
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