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PearsonLloyd scoop Focus Open Awards

Industrial Design Studio PearsonLloyd has received three coveted Focus Open awards in the Baden-Württemberg International Design Awards.

The Business Class Seat and Cabin project for Lufthansa was awarded the Focus Gold, Docklands for Bene received a Focus Silver and Bay chair for Bene received a Special Mention. Awarded by the Design Center Stuttgart, the Focus Open is considered as one of Germany??s top design accolades, attracting hundreds of entries from companies and designers across the world.


The studio, led by founding members Luke Pearson and Tom Lloyd, were commissioned by Lufthansa to deliver the airline??s first fully flat bed whilst maintaining passenger numbers across the fleet. In the fiercely competitive world of business class seating among global airlines, PearsonLloyd developed a pioneering seating configuration for Lufthansa Business Class Cabin: the V configuration. The new seating offers passengers both privacy and at the same time easier means of communicating. This is thanks to its angled position which spaces passengers further apart at the shoulder to offer a greater sense of personal space, while also angling passengers towards each other, facilitating more interaction.


PearsonLloyd have been collaborating with workplace furniture brand, Bene, since 2007. Docklands is a series of products offering a more flexible and social office landscape. The goal for PearsonLloyd was to find a new type of temporary workspace that could be used as a shared resource and provide staff with an alternative space to do focused individual work.


Like the design studio??s Docklands range for Bene, the Bay chair stems from the observation that workers are increasingly using shared touch-down and informal team work areas for short periods of time, to exchange ideas and work on collaborative tasks. PearsonLloyd recognised that over-engineered task chairs aren??t necessary in these settings, and sought to develop a new typology of chair for shared workspace seating. Bay merges great ergonomic performance within a softer more open and friendly aesthetic.


The projects are being presented as part of the awards exhibition which will run until 1st December 2013 at the Kulturzentrum Ludwigsburg, Germany.









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