National Plastics, well known in the building industry for its outstanding service levels and enviable reputation for quality products at competitive prices, will reach an important milestone this October, celebrating 25 years of trading.
So just what is it that has made this company survive in arguably one of the toughest economic climates?
Positivity, belief and an unwavering commitment to service are just some of the words that spring to mind when Managing Director Geoff Foster responds, ?We believe in what we do ?? ours is a simple business, so there??s no reason why we shouldn??t do it well. We have a great team in whom we??ve invested, and, in what was undoubtedly a challenging marketplace last year we pushed forward with ambitious plans, relocating some depots to larger units and even opening a brand new depot in Cheltenham. On top of this, we have sourced and launched a number of new products.??
Marketing Manager Carrie Burton explains ?We??re very aware that we work in a competitive market and that this marketplace is constantly evolving. As a result we are always looking for new ways to ensure our customers continue to get the very best products, at the very best prices, whilst of course ensuring that our service always meets and exceeds their expectations.??
?Our customers have and always will be the core of what we do, so we believe it??s very important to centre our business around them and their requirements. By engaging our customers and listening to them we??re able to provide the solutions they need to grow their own businesses ?? that is very important to us.
Carrie is keen to point out that the company ethos extends further still ?A major thing our customers want is the ability to come in and buy what they need, when they need it. It sounds simple but having the right stock readily available is one of our key business objectives. Opening larger units enables us to carry more stock lines, plus our group buying power means we can keep our prices competitive and is just another reason why tradespeople choose National Plastics.??
Indeed, simplicity may well be the key to the company??s ongoing success. Having achieved their highest sales to date in 2013, this trend looks set to continue. Says Geoff ?We are lucky to have a solid team of dedicated people working with us, as well as a great network of suppliers behind us.??
With more ambitious plans in the pipeline for 2014 and beyond the company are certainly not sitting on their laurels. ?We have grown exponentially over the past 25 years, from a small company into one of the largest independent trade counter in the UK. This hasn??t come about by accident. We all work very hard to drive the business forward and that has seen us enjoy unprecedented growth ?? even in the harsher times, we have achieved record sales. We constantly assess and evaluate what we do to ensure we get it right. It could be easy to get complacent, but we know there are many out there who would happily take our place so we are always striving to retain and increase our market share.??
With passion like that it looks likely there will be more anniversaries to come.
For more information please visit www.nationalplastics.co.uk