Architect’s Pitch: Crossing Boundaries

Architect’s Pitch: Crossing Boundaries

Daniel Hajjar, Managing Principal, HOK??s London Studio reflects on the ‘Architect’s Pitch: Crossing Boundaries’ event held in collaboration with Archiboo at the London Festival of Architecture 

Collaboration is an essential philosophy of design. As architects and designers, we have a role to play in how we can interpret a vision, help inform a brief or visually articulate a need. Collaborating with Amanda Baillieu Founder of Archiboo provided a refreshing opportunity to help support and showcase emerging talent. The theme Crossing Boundaries helped to navigate the many social conundrums that are sadly pressing needs in our society.

Reflecting on the event itself that we hosted at HOK??s London Studio, we welcomed the vibe and energy that engulfed our home. We saw competing practices and well-known architects engaged in discourse about design, this proved to be a great success. The participants some of whom were particularly energetic possessed an infectious energy and Studio Bark??s U-Build flatpack self-build particularly captured the audience??s imagination.

The winner of the People??s Vote, was insightful. The project, Brightbox by Unknown Works, which demonstrated a prototype for an off grid interconnected classroom, clinic and hub for communities without vital infrastructure, was very much mindful of societal need, once again illustrating how the future generations of designers are focusing on the greater good.

Welcoming the judges was an essential ingredient to the evening, as this introduced the commerciality of how we bring projects to fruition. The judges provided comments based upon experience of either being entrepreneurs or in the case of Nick Searl, an architect now working as a developer, gave an enlightened insight into the realism required to succeed.

The winner Tara Gbolade, gave a hugely energetic presentation and the iOS app, MyPart3 designed to help and inform architecture students on running projects and practices was credible. The collaboration with Archiboo illustrated to a diverse audience that design is a way in which we can cross boundaries, both societal and economic.

www.hok.com

www.archiboo.com

Jess Bacon
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