The imperfect, impermanent and incomplete beauty – An ancient, yet very actual, concept from the Japanese philosophy of the wabi-sabi based on the acceptance of things’ impermanence. Novacolor embraces this concept, which opens the door to an image that ranges from beauty to the need of a change to preserve it.
Novacolor’s goal for 2019 is to concentrate its efforts in this direction. This means the attempt to influence responsively the consumer’ habits and a radical change of the manufacturing processes with the creation of more «naturally imperfect yet beautiful products.
“Wabi identifies simplicity, freshness, silence, the elegance of spontaneity. Sabi is the beauty or serenity that goes along with ageing.“