Harvey Maria has launched a new collection of ultra-authentic wood effects.
The new Master Craftsman Series – also known as ‘the MSeries’ – includes four distinct collections of oak and wood plank designs, each with an incredibly realistic fine wood grain and highly tactile top surface. The new series is available exclusively to the UK consumer through Harvey Maria’s national network of Master Craftsman local retailers, for next day delivery from UK stock.
Renowned for its striking patterned and designer collections, the launch of MSeries signals Harvey Maria’s continued expansion into the volume ‘wood’ market. The collection has been designed to enhance its wood offer, giving wider choice at the premium end of the market, where customers are looking for greater quality and authenticity. The launch follows the introduction of Harvey Maria’s Premium Wood Collection in 2016, which is now available in over 100 retail outlets.
The four new MSeries collections include Natural Plank, Natural Oak, Parquet Oak and Selected Woods. Natural Plank and Natural Oak include 14 decors, which each have a premium ‘registered emboss’ top surface. Natural Plank features the series’ most rustic designs, with strong graining and colour variation; six designs cluster around popular grey and mid oak tones, with bright, beachy ‘Cove’ and moody dark ‘Cinder’ at either end of the spectrum. Natural Oak has an elegant contemporary theme, in shades spanning from palest ‘White Oak’, through mid tones to rich conker-toned ‘Burgundy Oak’.
Parquet Oak replicates Natural Oak, in miniature scale. The six ‘mini-plank’ stave decors can be laid to create classic parquet patterns or combined with Natural Oak to form borders, thresholds and decorative features.
The fourth new collection, Selected Woods, is an eclectic mix of reclaimed pine and engineered oak decors, in a contemporary grey and mid-toned oak palette. It includes eight individual designs created and positioned for the residential market.
All floors from the Master Craftsman Series have a distinct bevelled edge detail and provide a tough, waterproof and slip-resistant finish. They can be installed in all settings, over a plywood or screeded subfloor, and are also suitable for installation with underfloor heating. Natural Plank, Natural Oak and Parquet Oak each measure 2.5mm and have a 25-year domestic warranty. Selected Woods measures 2.0mm and has a 20-year warranty. All collections are featured on Harvey Maria’s new MSeries retail display stand, and within a new brochure, which will be available from February.