Virtual Reality provides an accessible introduction to tiling systems

Virtual Reality provides an accessible introduction to tiling systems

Thanks to a new Virtual Reality (VR) initiative by market leading tiling systems manufacturer, Schlüter-Systems, architects and specifiers can now tour the company’s state-of-the-art UK headquarters from the comfort of their own chair.

Virtual Reality

Designed by Lewis and Hickey Architects, Schlüter-Systems’ current UK offices opened in 2015. The 3480m2 premises routinely receive an enthusiastic reaction from visitors and are packed full of the company’s innovative solutions in situ. Recognising the power of the facilities and the ideas they inspire, the team at Schlüter-Systems Ltd set about producing a visual introduction to the company, utilising the immersive experience of a Google 360 Virtual Tour.

Through use of a VR headset, individuals can co-ordinate their own experience of the premises and products. The tour was developed in conjunction with specialist photographers and leading providers of Google 360 Virtual Tours, Striking Places.

“Architects are courted by hundreds of manufacturers a year, many of whom take similar approaches to attracting their attention,” says Joachim Backes, Managing Director for Schlüter-Systems UK, “We wanted to explore a more engaging avenue, knowing that these creative professionals like visuals, product interaction and to explore a company at their own convenience. Our VR tour addresses all of these concerns and allows them to gain a more rounded and accessible impression of what Schlüter is about than they would from standard digital resources.”

Schlüter-Systems’ portfolio consists of waterproofing and wetroom, underfloor heating, profile and balcony and terrace solutions. The company’s on-brand UK premises are designed to bring these often-invisible products to life through images, displays and semi-concealed installations.

A TourDash interactive overlay version of the tour, providing extra information on its different elements, can be accessed via desktop, laptop, tablet and phone.

Schlüter-Systems Ltd would love to share its VR experience with architects and specifiers. To request a free, specially branded Google Cardboard headset, call 01530 813396, email pr@schluter.co.uk or vist www.exploreschluter.co.uk

Jade Tilley
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